- openstreams foundation

THE AGING FORUM 2024

The Aging Forum: Uniting Industry Leaders for Open Exchange

Aging is universal and impacts every individual. And while progress has been made around multi-generational representation and attitudes, the biases persist, particularly in beauty. With its extensive reach and influence, the beauty industry is uniquely positioned to lead a positive shift in society’s perceptions of aging.

With older populations steadily rising, this year’s theme, “The Aging Forum,” focuses on this global challenge. The World Health Organization estimates that those aged 60 and above will reach 2.1 billion by 2050, emphasizing the need for strategic solutions to support an aging world.

To foster this discussion and usher in a new era of age-inclusive beauty, the Openstreams Foundation hosted the 2nd edition of the Openstreams Global Beauty Industry Summit in New York. Held at the iconic United Nations Headquarters in New York (West Terrace, Delegates Dining Room), “The Aging Forum” united beauty industry leaders for open exchange.

True to its mission, the Openstreams Foundation has launched a comprehensive report freely available to the global beauty community. Sponsored by BEAUTYSTREAMS, this report is the ultimate guide for crafting forward-thinking strategies that align with an aging society and evolving consumer trends around age, social media, anti-aging messaging, and more. Packed with cutting-edge insights from the Summit and findings from an exclusive consumer survey, this report is a must-read for all beauty industry professionals wishing to navigate a rapidly evolving industry.

This is your chance to stay ahead of the curve with a comprehensive view of the beauty world. Download your copy of the report below.

DOWNLOAD the Official Report

Though there has been a shift in recent years regarding the perception of age, consumers still equate beauty with youth.

Exploring Strategic Approaches for Tomorrow’s Aging Population

The Openstreams Global Beauty Industry Summit: The Aging Forum was an invitation-only, non-profit event organized in partnership with BEAUTYSTREAMS, the global beauty industry reference platform. Prominent leaders from the beauty sector, including national beauty associations, multinational companies, and international trade show organizers, came together to share their viewpoints on aging and the beauty industry’s approach to a growing demographic of aging consumers.

According to Lan Vu, Founder and CEO of the Openstreams Foundation and BEAUTYSTREAMS, “the world is interconnected, and only through open dialogue and exchange can we thrive together as an industry. The Openstreams Global Beauty Industry Summit is an unparalleled initiative which brings together diverse perspectives, encouraging a comprehensive understanding of industry challenges, particularly around aging, which affects consumers and businesses alike. This dialogue is essential for identifying shared goals and developing effective strategies that address the evolving needs of the market. The summit’s inclusive platform ensures that views from different regions contribute to shaping the industry’s future, leading to more comprehensive and effective solutions. By prioritizing open exchange, the summit not only promotes growth but also helps establish a more sustainable and responsible beauty industry.”

Meet the Panelists